WhatsApp is a messaging app widely used to send test messages, images, videos, and other files to the contacts around the world. It is the most popular messaging app and it has over 2 billion active users worldwide, despite its popularity WhatsApp never shows the ads on the platform. So the most asked question is that how does it makes money? In this article we are going to know how WhatsApp makes money without showing any advertisements.
1. WhatsApp for business:
This is the business version of the app which is used by the businesses to communicate with the customers, it allows to create business profiles, send automated messages, quick replies. WhatsApp charges some amount to use this functionality, it may vary according to the difference locations around the world. By using WhatsApp for business, business owners can sell the product and services directly to the customer.
2. Subscription Fees:
Previously WhatsApp used to charge 1$ per year to avail the services but after some time they discontinued this charges, and they shifted towards the business owners to charge to reach their customers on WhatsApp.
3. Facebook Integration:
WhatsApp was acquired by the Facebook in 2014 for around $19 billion, it integrated in the business model of Facebook. The primary revenue source of Facebook is advertising, so it uses the user data through WhatsApp to show ads on other platform like Instagram and Facebook. So ideally they are not showing ads on WhatsApp but using WhatsApp's data to target audience on other Meta platforms.
4. Payment services:
Recently WhatsApp has launched the payment services on the platform to send money to user and specially in India they are using UPI system and charges some transaction fees to earn money. Also they are planning to launch this services in other countries also to make more money in the form of transaction fees.
5. Enterprise solutions:
WhatsApp provides service to the organisations to communicate internally for group chat, file sharing, video calls, meetings, etc. WhatsApp charges to avail this services depend on the size of the organisation.
In conclusion, WhatsApp earns money through various ways without showing ads by using above business models. This allows it to make money by providing free messaging services. Thank you for being reader, please share this information to your loved once to spread knowledge.
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